Below are some fun facts about Pinterest...
Wednesday, May 16, 2012
Its called Show and Sell, not Show and Tell!!!
I am sure you all have heard of the picture sharing site called Pinterest! This site causes women (and some men) to look at their computer/mobile devices all day. I can admit I am one of these guilty addicts. Pinterest is a place where you can literally bookmark and categorize anything that you are interested in on your own profile. You can also see "pins" from everyone else that has a Pinterest account, including your friends you are following. For example, one of my friends "pinned" a picture of a jacket from Guess that I thought was fabulous, so I decided to "repin" the picture of the jacket to my profile onto one of my categorized "boards" about clothing. This is honestly a site to get inspirations and get shopping! This site has become so extremely addictive to its target market; (of mostly women) businesses from all over are using Pinterest as a marketplace! Not only is Pinterest a great platform for your own individual use, it is now being used as a source of marketing for many brands. For instance, Nordstrom has their own team that basically makes boards to showcase their products during the different seasons. Some companies like Urban Outfitters have their own bridal collection, so you can get inspired and plan your entire wedding on Pinterest! In today's technological world, it is easy to see how big of an impact social networking media can have on retail and advertising environments...Keep Pinning everyone!!!
Below are some fun facts about Pinterest...
Below are some fun facts about Pinterest...
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Did you know Katelyn also posted about Pinterest? Check out her blog here (and comment on it for class credit!):
ReplyDeletehttp://katelynsblog-katelynrobbins.blogspot.com/
That infographic is really nice!
Something interesting I've noticed is that a lot of my male friends (graphic designers & marketers) are shameless pinners. I guess it's all in what you're consumers are interested in -- you know, segmenting and targeting the market!
I love Pinterest! I did not know that Nordstrom an Urban Outfitters had their own Pinterest team. I think it will be really interesting to see the new marketing practices that will stem from companies like Pinterest.
ReplyDeleteI think this is cool because you won't lose a website to a google reshuffle.
ReplyDeleteMy fiance is on this website. She tells me that it is a good way to identify different ideas that she has, but doesn't know how to actually go about it. I'm a more visual person, so when she has shown me a picture of something she want me to build or make it makes sense to me.
ReplyDeleteI have never really thought about how this is considered a way of target marketing, but it makes sense now that I have started this class. This almost goes with brand equity, if more a more people pin something that is a well know brand, the likely hood that someone on the fence (deciding to buy a brand name or not) might just be persuaded enough to go with the brand name, like Urban Outfitters.